Full-Service Hispanic Marketing Research Services
When choosing a supplier to handle your Hispanic Research needs, qualitative or quantitative, it's essential to have someone who understands and appreciates that the market consists of many subcultures...Foreign born, Native Born, Bilingual, Spanish-Speaking only, South American, Central American, Mexican, Cuban and Puerto Rican and, for each, varying levels of assimilation and acculturation.
The U.S. Hispanic market is growing rapidly. Estimates are that by the year 2010, Hispanics will be the largest minority group in the country, comprising approximately 16% of the population. Marketers who want to learn more about the nuances associated with reaching this more than $200 billion market, will increasingly find value in a research supplier who understands the culture and can explain the significance of the findings from an Hispanic perspective.
Research Methodology
Not all generally accepted research methodologies are effective when conducting research among Hispanics. Hispanic Perspectives will help you select the appropriate research methodology to address your research objective. And we know what works and what doesn't. From focus groups and intercepts to surveys by phone, we'll help you to determine the best means for data collection within your budget and deadline.
Survey Translation
One of the most important tasks in the Hispanic survey administration process is translation. Hispanic Perspectives does not rely on translation software in the creation of its Hispanic language surveys. Instead, a team of survey translators from the United States, Puerto Rico, Mexico and South America collaborate to ensure that the survey is universally understood by all Hispanic subcultures.
Cultural Adaptation of the Survey Instrument
Designing a survey that is understood goes beyond simply translating the survey from English to Spanish. The wording of questions, the imagery, the references, even the answer set scales, must be understandable and interpretable by survey participants as intended. At Hispanic Perspectives we ensure that survey questions are culturally adapted.
Cultural Interpretation of Study Findings
A key element of any successful Hispanic survey is the ability to interpret what the data mean from the perspective of another culture. At Hispanic Perspectives reports are prepared by bilingual Hispanics, who not only know the language but, maybe even more importantly, know the culture and can relate to life in the U.S. for both foreign and domestic-born Hispanics.
At Hispanic Perspectives, we know research, we know the language, we know the culture, and we believe we're different from other suppliers of Hispanic marketing research services. Let us show you how.
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