Articles

From time to time, Q & A prepares articles on various research-related areas, which are archived below by topic.

Quantitative Methodologies
Getting the Lead Out: Should all surveys be administered by CATI or is there a place for Paper and Pencil?
How Much and When?: The Use of Incentives in Research
It Pays to "Shop Around" When Doing Mall Intercepts: Strategies When Doing Mall Intercepts
My Supplier Told Me..."You Better Shop Around:" Keys to quality mall-intercept projects
The Selling of Souls: Don't Abandon Your Standards When Administering Web Surveys!
Usability Testing 101: Quick Glance at this Increasingly Used Methodology
Web-Based Surveys: Practical applications grow with the Internet

Sample and Data
Ample Sample: A Quick Guie to Estimating Telephone Sample Requirements
Is Your Database Healthy?: Three Common Database Ailments
Making Your List and Checking It Twice: Sample origins can impact survey results
The Incidence of Understanding Incidence: Defining and Calculating Incidence
Weighty Matters: The What, Why and How of Weighting Data

Questionnaire Design
Beyond Customer Satisfaction: A Strategy for Identifying Loyal Customers
Effective Questionnaire Design: Extra effort up front pays dividends later
Employee Satisfaction Studies: Loyal employees create loyal customers
Have You Seen My Overalls: Avoiding Order-Bias in Survey Design
How Long is that Survey Anyway?: A Guide to Estimating Survey Length
Out of the Mouths of Babes: Keeping the Wording of Survey Questions Simple
The 1999 ART Forum: Loyalty a hot topic at this year's conference
The Importance of Importance: Determining Appropriate Factors for Importance Ratings in Surveys
"This Is Not A Sales Call": Telemarketing forces reevaluation of telephone questionnaire introductions
Tips: Making Good First Impressions: Introductions that maximize respondent cooperation
To What Do You Attribute Your Attribute Ratings?: Finding and Eliminating Compound Attributes in Surveys

Hispanic Research
Are You Doing Your Hispanic Research?: It's No Time for a Siesta
Hispanic vs. Latino?: Survey Results Show Preference for Cultural Reference
Music to Your Ears: The Growing Influence of Latin Beat on American Culture
Se Habla Espanol: Hispanic Market Acceptance of U.S. Products and Services

Qualitative Research
High Focus Group Show Rates Are No Accident
Taking the Mystery Out of Mystery Shopping
What's in a Name: The Right Way to Do Naming Research

Humor
From the "Coulda Used Some Market Research" File: Top 10 Most Brilliant Marketing Blunders
From the "You've Got to Be Kiddin' Me" File
New Girlfriend Tests Poorly in Peer Focus Group: When Research Goes a Little Too Far
The Best of Intentions
You Know You're a Market Researcher When...