From time to time, Q & A prepares articles on various research-related areas, which are archived below by topic.
Quantitative Methodologies Getting the Lead Out: Should all surveys be administered by CATI or is there a place for Paper and Pencil? How Much and When?: The Use of Incentives in Research It Pays to "Shop Around" When Doing Mall Intercepts: Strategies When Doing Mall InterceptsMy Supplier Told Me..."You Better Shop Around:" Keys to quality mall-intercept projects The Selling of Souls: Don't Abandon Your Standards When Administering Web Surveys! Usability Testing 101: Quick Glance at this Increasingly Used Methodology Web-Based Surveys: Practical applications grow with the Internet
Sample and Data Ample Sample: A Quick Guie to Estimating Telephone Sample RequirementsIs Your Database Healthy?: Three Common Database AilmentsMaking Your List and Checking It Twice: Sample origins can impact survey results The Incidence of Understanding Incidence: Defining and Calculating IncidenceWeighty Matters: The What, Why and How of Weighting Data
Questionnaire DesignBeyond Customer Satisfaction: A Strategy for Identifying Loyal Customers Effective Questionnaire Design: Extra effort up front pays dividends later Employee Satisfaction Studies: Loyal employees create loyal customers Have You Seen My Overalls: Avoiding Order-Bias in Survey Design How Long is that Survey Anyway?: A Guide to Estimating Survey Length Out of the Mouths of Babes: Keeping the Wording of Survey Questions Simple The 1999 ART Forum: Loyalty a hot topic at this year's conference The Importance of Importance: Determining Appropriate Factors for Importance Ratings in Surveys "This Is Not A Sales Call": Telemarketing forces reevaluation of telephone questionnaire introductionsTips: Making Good First Impressions: Introductions that maximize respondent cooperation To What Do You Attribute Your Attribute Ratings?: Finding and Eliminating Compound Attributes in Surveys
Hispanic ResearchAre You Doing Your Hispanic Research?: It's No Time for a Siesta Hispanic vs. Latino?: Survey Results Show Preference for Cultural Reference Music to Your Ears: The Growing Influence of Latin Beat on American CultureSe Habla Espanol: Hispanic Market Acceptance of U.S. Products and Services
Qualitative Research High Focus Group Show Rates Are No Accident Taking the Mystery Out of Mystery Shopping What's in a Name: The Right Way to Do Naming Research
HumorFrom the "Coulda Used Some Market Research" File: Top 10 Most Brilliant Marketing Blunders From the "You've Got to Be Kiddin' Me" File New Girlfriend Tests Poorly in Peer Focus Group: When Research Goes a Little Too Far The Best of IntentionsYou Know You're a Market Researcher When...