Quantitative Services

Q & A Research, Inc. offers broad-based experience across many methods and industries, allowing us to identify the appropriate methodology to meet your study objective within the time and budget allotted. We have vast experience designing, implementing and managing the following types of quantitative surveys:

• Telephone interviewing (CATI)
• Web studies
• Mail surveys
• Mall, store, trade show and theme park intercepts
• Central location pre-recruits
• Home use tests
• Central location testing
• Mystery shopping
• Remote location interviews

Data Processing and Management Services
Timely information is essential to making good decisions quickly. Q & A Research, Inc. has the tools to put accurate information into your hands fast. Q & A provides the following in-house data processing and management services:

• Data entry
• Survey scanning
• Database management
• Coding
• Tabulation

Statistical Services
Q & A Research offers clients a full complement of multivariate statistical techniques to address more complex objectives, such as market segmentation, forecasting, and predicting and explaining behavior. The following are among the many statistical services we offer:

• Discrete choice modeling
• Regression analysis
• Factor analysis
• Logistic regression
• Segmentation analysis
• CART & CHAID
• Perceptual maps