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Area Census Demographics

Located on the Marin and Sonoma County border, the Q & A Research focus group facility is an ideal location to conduct Bay Area focus groups, triads, one-on-ones and mock trials. While many of those employed in these counties commute to San Francisco daily, increasingly, Marin and Sonoma counties are becoming home to many high-tech and other non-industrial companies. Southern Marin is particularly well-known for its white collar professionals. Communities such as Novato in Marin county, and Petaluma and Rohnert Park in Sonoma county, are firmly established as both white and blue collar, and are especially family-oriented. Many residents of the area are active in a wide variety of outdoor sports and interests, living up to the oft-referred to "California lifestyle."

  Marin County Sonoma County
Population 246,073 466,725
Median Income $71,306 $53,076
Ethnicity    
Caucasian 79% 75%
African American 3% 1%
Hispanic 11% 17%
Asian/Other 7% 7%
Age    
Under 20 22% 27%
20 to 34 17% 19%
35 to 44 18% 17%
45 to 54 18% 16%
55 to 64 11% 9%
65 and older 14% 13%
Political Affiliation    
Democrat 51% 50%
Republican 25% 28%
Independent 2% 2%
Other 4% 5%
Undeclared 18% 15%
Education    
High school or less 21% 36%
Some college 28% 36%
College gradate 31% 19%
Post graduate 21% 10%


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